Are you ready for an email marketing strategy that works?

You’ve posted, you’ve tweeted, you’ve gone live. Your brand is out there... somewhere. But here’s the truth most social media gurus won’t tell you:

Your most powerful marketing tool isn’t your follower count—it’s your inbox.

Email isn’t dead. It's not outdated. And it’s not just for newsletters people ignore. When used with heart and strategy, email is your direct line to the souls you’re called to serve.

Let’s talk about why your email marketing might not be working—and how to fix it.

🚫 First, Here’s What It’s Not:

• Sending random emails once a quarter

• Copying what “everyone else” is doing

• Starting strong... then ghosting your list

• Selling 24/7 with zero value

• Writing like a robot instead of a real person

Friend, that’s not strategy. That’s noise.

✅ What Actually Works?

1. Lead with Service, Not Sales

Your email list isn’t a vending machine—it’s a ministry. A relationship. Lead with value. Think: healing resources, thought-provoking blog posts, or a word of encouragement right when they need it most.

2. Welcome People Like They Matter

That first email sets the tone. Make it count. Share your heart, your mission, and why you’re grateful they trusted you with their inbox. Bonus points if you deliver a freebie they can actually use.

3. Write Like You Talk

You don’t need perfect grammar or corporate jargon. You need clarity, compassion, and a consistent voice. Whether you’re sharing a book update or a branding tip, let it sound like you.

4. Segment, So You Can Serve

Not everyone on your list is there for the same reason. Readers want book updates. Leaders want strategy. Event hosts want to book you. Tailor your content so the right message hits the right inbox.

5. Be Consistent—but Grace-Filled

Weekly, bi-weekly, monthly—whatever your rhythm is, honor it. Show up like someone they can count on. And if life life’s you? Show yourself grace, then get back to it.

💬 My Favorite Email Testimony

A woman once replied to one of my emails and said:"Candie, this was the word I didn’t know I needed today. Thank you for showing up."

That’s the power of email done right.

Not flashy. Not viral. But deeply effective.

🎯 Ready to Build an Email Strategy That Actually Works?

Start simple.Start with heart.And if you need help clarifying your message, mapping your email journey, or writing emails that convert and connect—you know where to find me.

✨ Because your story deserves to be heard—and your audience is already waiting in their inbox.